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Data Management Services


 Who are they
Where are they
What do they want
Why do they want it, etc.

 
bullet Acquisition of Lists
bullet Mining, Analysis, Trending, Commonality, and Targeting
bullet Mail Preparation
bullet Analysis of Results (Metrics)
bullet Click  for more information
Find out how 
Blockbuster Video 
went from less than 1/2% response to 17.0% using techniques you could use too. 
Why did Circuit City stop spending $10 million on direct mail and convert those dollars to personalized direct mail.
How did it work?

How does it work? The Honda example above is a sample for illustration purposes. The database shown below the cards would identify the significant and unique data for each client. Our system interprets the data and prints each card individually for each client. This technique has shown to increase response 5 to 10 fold. If you purchased a van (card #1) for example - you card would show the exact van and color with a "personalized" thank you note for your purchase and information regarding obtaining warranty service complete with your service advisor's name and direct line. 

Key Benefits

bullet One Source for all your needs
bullet Experience - over 50 years combined
bullet Knowledgeable - expertise in creative, printing and mailing
 
Send mail to dean@directmailmkt.com  with your questions or comments.
Copyright � 2004 Direct Mail Marketing
Last modified: April 8,  2004